Question

With the COVID19 pandemic, marketing messaging has been flipped on its head. Companies no longer know what to say to their customers due to the continuously poor prognosis of the economy and the overall health of the citizens.if you are the director marketing for your company, what message would you deliver? How would that message help benefit your organization?

Answer 1

As we all know that to the global pandemic, our economy is highly affected. Marketing management has been difficult to handle as the pandemic has affected the current market.

Being a director of the company, it's his responsibility to keep his employees stay focused on the present scenario rather than worrying about the market. He needs to keep his employees motivated by saying that, " We are in this together", "Together we win". These encouraging messages will help them to stay focussed. He should guide his employees on how to keep in touch with his customers by Emails, Messages, Calls. This will prevent him to loose his honest customers. The director must ask them to prepare some reports on how to plan the marketing strategy after the Global Pandemic is over. Different ideas and opinions will help him to work on the goals and achievements which are needed to be achieved.

So, in this way, the director of the organization can work on the current scenario with his employees. As this is a stressful time for everyone, nothing good will come out if we only focus on results. Sending encouraging messages and keeping touch with his employees will help in the good hold of the organization.