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allied bank had formed a strategic alliance with zong that allows ABL customers to make financial...

allied bank had formed a strategic alliance with zong that allows ABL customers to make financial transactions using their cell phones. the adoption of financial transacttion through the cell phone is a new way for the people of pakistan and there is growing concern that it would not be adopted by its postpaid customers.how do you assess this situation as per the hofstede cultral mode land what should be the right marketing strategy (4ps) here keeping in view of the dimension?

elaborate?

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Rahul Sunny answered 2 years ago
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