Question

Explain how Amazon's design respects the seven strategic guidelines for designing systems Strategic System Guidelines. The seven system design guidelines are:

1. Closely Align system designs withe business goals and performance targets they are intended to accomplish

2. Use systems to change the competitive landscape

3. Leverage the strengths of existing systems infrastructure

4. Use the simplest possible combination of technology and business procedures to achieve the maximum number of perfomance targets

5. Structure the design so as to provide flexibility in the development sequence used to create the system

6. Do not try to build a system whose complexity exceeds the organization's capabilities

7. Do not renew a project using the same project organization or the same system design after it has failed once

Answer 1

Amazon's design respects the strategic guidelines for designing strategic systems guidelines.

Amazon's design systems are based on improving better user experience. The Amazon's design systems ensures that the product images are used for customer on the websites with proper information. The product images are placed as per the type of product often demonstrating usage of the product. The design strategy at Amazon is to support the vendors with different types of images as per the product and expected response. The company has clear design strategy and its web platforms has proper structure and layout to display the product design for customer experience and with partnerships of vendors that are guided by the company to follow the given systems designed by Amazon. It also has provision like Amazon stores that can be used by brands to offer more content, information and images of their product. Thus Amazon website shows flexibility and has proper system for feedback and reviews on the products showing flexibility for improvement and any changes on the website.