Question

Special-Order Pricing. Barry is conscientious about the quality of his meals, and he has a regular crowd of 400 patrons for his $9.90 lunch. His variable cost for each meal is about $3.10, and he figures his fixed costs, on a daily basis, are about $2,300. From time to time, bus-tour groups with 50 patrons stop by. He has welcomed them because he has capacity to seat 500 diners in the average lunch period, and his cooking and wait staff can easily handle the additional load. The tour operator generally pays for the entire group on a single check to save the wait staff and cashier the additional time. Due to competitive conditions in the tour business, the operator is now asking Barry to lower the price to $4.60 per meal for each of the 50 bus-tour members. (Round your answers to 2 decimal places.)

1-a. What is the incremental profit (loss) per bus-tour meal?

1-b. Should Barry accept the bus-tour offer?

2-a. What is the incremental profit (loss) for each meal if the tour company were willing to guarantee 200 patrons (or four bus loads) at least once a month for $3.90 per meal?

2-b. Is the offer financially attractive?

Answer 1

1-a	Incremental profit / (loss) per bus - tour meal	=	(Price per meal offered - variable cost per meal) * no. of patrons in one bus
		=	( $ 4.60 - $ 3.10) * 50
		=	$    75.00
1-b	Since there is a profit of $ 75.00 per bus - tour, So offer should be accepted.
2-a	Incremental Profit / (Loss) for each meal if tour company is willing were willing to guarantee 200 patrons at least once a month	=	(Price per meal offered - variable cost per meal) - Loss of income on 0.5 regular patrons on an average
		=	( $ 3.90 - $ 3.10) - ($9.90 - $ 3.10)/2
		=	$ 0.80 - $ 3.40
		=	$    (2.60)
2-b	Since there is a loss of - 2.60 per meal, So offer is not financially attractive.
Note-	Since the company is having total capacity of 500 patrons per day out of which only a regular crowd of 400 patrons, so company is having excess capacity of 100 patrons.