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How can companies utilize advertising and social media to recover their "celebrity" status after failures like...

How can companies utilize advertising and social media to recover their "celebrity" status after failures like these?

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Expert Solution

It is hard for any company to recover its previous image or celebrity status after massive failures. However, organizations are presently utilizing advertising strategies and social media communication to improve their celebrity status after these failures.

The celebrity status can be restored by appointing celebrities for the advertisement campaigns. Celebrities can influence a wide range of audiences because of their popularities. Marketers spend a million dollars to endorse their brand by hiring celebrities. Appealing content and popular face always make profits for any organization. It is the most traditional way to recover the brand image.

However, only celebrity endorsement is not sufficient to impress consumers after massive failures. Markers constantly put efforts on smart and unique contents for their social media branding. Social media is the most upgraded tool for product endorsement, as billions of people all around the world are currently using different types of social media.

Many marketers use affiliated marketing by involving trusted customers or audiences who have many social media followers. Constant social media posts are essential in this regard as it helps to attract the concentration of new consumers.

It is essential to learn from previous mistakes, and markers need to avoid those mistakes for their futuristic approaches. Social media can be used to understand the current reputational aspects of the brand, which may help to understand the amount of strategic effort they need to provide.

keosha answered 2 months ago
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