Question

Promoting the Financial Planning Cruise to Better Horizons Credit Union Members

Write a sales message to Better Horizons members to promote the financial planning cruise. Feel free to add additional details (i.e., price and dates for the cruise).

Must be Persuasive!!!

Scenario: Christine Russo works at Better Horizons and is developing several new services the credit union could offer. One idea is for credit union members to take a five-day cruise to the Bahamas. Two afternoons of the cruise will be devoted to financial planning workshops, including choices such as retirement planning, trusts and estates, insurance, charitable giving, taxes, and college savings. Also, a finance boot camp for teenagers will provide basic information about savings and checking accounts, loans, and budgeting.

In another initiative, Christine wants to set up a new rewards program for credit union members who use their Better Horizons debit or credit cards. Each purchase with the debit or credit card will contribute to their total reward points, which customers can redeem for brand-name merchandise, hotel accommodations, airline tickets, cruises, and other travel options (detailed in an online and paper merchandise and travel catalog). Members get one point for each dollar spent on their credit cards and one point for every two dollars spent on their debit cards. One advantage of the program is that points can be combined across accounts. So, family members Page 331or friends who are members of the credit union can transfer their points to one another’s accounts and more quickly gain rewards. The program involves no fee, and members with the cards are automatically enrolled in the program.

Answer 1

Dear Member,

We are pleased to announce our new initiative The FinCruise! Have you visted the Bahamas? Or ever dreamed of it? Then this is for you to grab!
This gives you the opportunity to go on a holiday with your family and also plan for future holidays with the help of our financial workshops!! We are organizing a 5-Day Cruise for you and your family, where you get to enjoy the vacation, and also learn more about Financial planning for your future needs in our 2 day workshop within the cruise. Whats in it for your kids? we are also hosting a Finance Boot Camp to help them understand the importance of savings, student loans and other such important topics covered.

Lucrative already? I'm not done yet, we offer this to you at a price of just $1500 per person, all inclusive for the entire 5-day Cruise starting on 7th December. This can be paid using Zero-Cost Monthly EMI through your Better Horizon Credit cards!!

Due to huge demand, kindly fill out an application at the earliest to book. Click on the link below for further details about the cruise!

Best Regards,
Christine Russo




2nd Initiative:

In another initiative, Christine wants to set up a new rewards program for credit union members who use their Better Horizons debit or credit cards. Each purchase with the debit or credit card will contribute to their total reward points, which customers can redeem for brand-name merchandise, hotel accommodations, airline tickets, cruises, and other travel options (detailed in an online and paper merchandise and travel catalog). Members get one point for each dollar spent on their credit cards and one point for every two dollars spent on their debit cards. One advantage of the program is that points can be combined across accounts. So, family members Page 331or friends who are members of the credit union can transfer their points to one another’s accounts and more quickly gain rewards. The program involves no fee, and members with the cards are automatically enrolled in the program.

I'm pleased to announce our new initiative, the Better Horizon Rewards Scheme! All credit union members holding a Better Horizons debit or credit card are eligbile for this program. What should you do? Nothing! You will receive reward points as and when you use your debit/credit card for purchases, 1 point per dollar spent on credit card and 2 points per dollar spent on debit cards, which will accumulate overtime and can be used to redeem for merchandise, Hotel accommodations, airline tickets, cruises, and many more!! The best part is yet to come, these points can be transferred across accounts, for faster accumulation and bigger rewards!! Simply log on to your account, and click on activate rewards scheme! For further assistance, contact our toll free special helpline - 1800560560

Visit betterhorizonsrewardsscheme.com for further information on where these rewards points can be redeemed.

Best Regards,
Christine Russo