Question

Could someone please explain the 8-second rule in Marketing?

I would like the reference if possible.

Thank you!

Answer 1

The 8 second rule in marketing talks about how the researchers have shows in their papers and noticable researches that an average adult's attention span is more or less down to 8 seconds only. People aren't good with multitasking and that's why half of the emails are opened on the mobile and the handy devices only. Thus, having opening your mail in a mobile device, you 've got around 8 seconds average to grab their attention which should be instant and thus should avoid confusing them with general as well as unnecessary clutter information. Thus, one should take of clarity of messages, using graphical images to convey the message, have only one goal of what you are trying to communicate and at last, it should be suitable on a mobile platform as people use it more often. Thus, this is what 8 second marketing is all about, to make and grabs customer's attention as fast and effective as you could.

The source of reference: smarttan.com