Question

In: Psychology

Compare and contrast the ways in which mass media is studied, such as from the behavioral,...

  • Compare and contrast the ways in which mass media is studied, such as from the behavioral, cognitive, and attitudinal perspectives.

Solutions

Expert Solution

Mass media significantly changes the people behaviour. Mass media is based on collective opinion of people . Mass media impact on massive number of people . While studies mass media in behavioural presprective , it shows that significant propotion of people behaviour influenced by mass media . What a person dress should be ? What a person eat should ? What a person behave ?? Person emotion , attitude , values etc determined by media . Mass media like television , news paper continuously make effort to attract on person emotional behaviour .a person emotionally well behaved and become more mental healthy person influennced by mass media .

Mass media also influennce person knowledge , understanding , analysis and synthesis and evaluation capabilities . Mass media like , news paper , magazine continuously explore new information to make ourselves better version. It helps to thinks more critical presprective in diffrent view regarding social , political and econmic issues . It's definitely helps to think in positive as well as reverse direction .

Our attitudinal presprective also impact by mass media . Mass media helps to convey diffrent message which changes view point and attitude of diffrent people.  


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