Question

In: Operations Management

A small Canadian firm that has developed some valuable new medical products using its unique biotechnology...

A small Canadian firm that has developed some valuable new medical products using its unique biotechnology know-how is trying to decide how best to serve the European Union. Its choices are given below. The cost of investment in manufacturing facilities will be a major one for the Canadian firm, but it is not outside its reach. If these are the firm’s only options were-

  • Manufacture the product at home and let foreign sales agents handle marketing.
  • Manufacture the products at home and set up a wholly owned subsidiary in Europe to handle marketing.
  • Enter into a strategic alliance with a large European pharmaceutical firm. The product would be manufactured in Europe by the 50–50 joint venture and marketed by the European firm.

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Required

Question 01: You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?

Solutions

Expert Solution

Answer:(1) Exporting offers plenty of benefits and opportunities, including:

  • Access to more customers and organizations. In case you're just working together in this nation, you might be restricting the complete potential profits you could win on opportunities to expand your business around the world.
  • Enhancing market opportunities so that regardless of whether the local economy starts to waver, you may even now have other developing markets for your products and ventures.
  • Expanding the lifecycle of developing items. If the local market appears to be soaked for your merchandise and ventures, you can acquaint them with new markets in different pieces of the world.
  • Potential financing help from U.S. government offices through advance ensures that it can help support your exporting activities.

There are a few complexities that originate from exporting. These include: more administrative work, potential included money related hazard, social and language obstructions, potential necessities that you alter your item bundling, among others.

Some private ventures are prepared to send out, while others may require help surveying their opportunities. In case you're prepared to think about exporting, numerous assets can assist you with settling on a choice and kick you off.

key strides to fruitful exporting

  1. Research your market: Does your imminent outside client need what you are selling at the value that will return you a profit? What is the opposition and in what capacity will they respond?
  2. Execute a fare methodology and audit your capacities: Ask yourself: what might my business gain from exporting?
  3. Build a fare plan: Characterize how you will enter the outside market. Settle HR and advertising methodology and assign a satisfactory financial plan to take care of fare fire up costs.
  4. Pick your business nearness: Set up whether you need an immediate deals activity. Or on the other hand is an operator or wholesaler progressively compelling? In what capacity will you deal with your abroad deals nearness?
  5. Advance your item: How are you going to market and sell your item? Redo advertising to the objective nation.
  6. Get the Customs side right: Contact HM Revenue and Customs and the UK international haven of your goal nation to explain necessities. Ensure your revealing practices are watertight.
  7. Get paid on schedule: Guarantee your income will stay at a protected level. Assurance adequate credit for your future deals. Take out protection spread if important.
  8. Pick your dispersion techniques: Think about the ramifications of selling over significant distances and across national boondocks.
  9. Transport products successfully: Evaluate and pick the best vehicle technique and ensure the merchandise is protected by you or the shipper.
  10. After-deals arrangement: Routinely liaise with clients, send out operators and banks. Screen political agitation or other unfavorable conditions in the nation of goal. Oversee ordinary overhauling and guarantee claims.

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