In: Operations Management
When the Falcon Chemicals salesperson walked into the office of a company that uses chemicals in its manufacture of plastic molds, the buyer looked up and said, "I'm too busy to see any salesperson today." What type of objection did the buyer use? How should the salesperson respond?
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Here, in this situation, the buyer used timing as an objection to avoid any contact with the salesperson. By saying, "I am too busy to see any salesperson today", it can be seen that the buyer lacks time to meet and then Converse with the salesperson. So, the timing of the salesperson is wrong.
Here, the salesperson should respond cleverly and should try to make this objection the reason why a buyer should deal with him, as there can be chances that if he takes this deal, he would not be this much busy in future, he will have spare time in his hand, he would be able to perfectly managers time. So, the salesperson should ask the reason behind being busy and if it is, either directly or indirectly, related to their suppliers they deal with, the salesperson should take it as an opportunity and try to persuade the buyer, by ensuring him that this would not be the case if they come into any deal or contract. He should try his level best to convince the buyer to spare at least a few minutes to listen to him, and he should explain everything in brief regarding the products they want to sell to the buyer. Next, if the salesperson is carrying some catalogs or samples, or product pamphlets with him, he should leave such things with the buyer, and request him to have a look at them whenever he gets time. Apart from that, the salesperson should also leave his contact number along with the name of the company, so that if the buyer wants to contact him in the future, he can.
Moreover, he can also ask the buyer to schedule some time for him whenever he is free in the future.