Question

Question 1:

Please discuss the Channel Strategy Factors in Marketing..

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Answer 1

Here, in this channel strategy refers to basically choosing the type of channel, selecting of required distribution, designing the channel layout, or further managing the channel on a daily basis. It's an important tool for the goods and services distribution and market.

Choosing the marketing channel can be quite difficult as it ultimately leads to success or failure. One of the advantages the net is profitable in the marketing channel is because consumers get to make some of the decisions in selecting a channel.

The following are the factors:

- type of customers: basically customers choose the products and services they want to take. They might think the internet isn't the best medium to buy the product. Like, many customers might not buy fruits and vegetables online to closely examine whether they are ripped off or overripe. So, how the customer will buy the product will depend on the channel we choose.

-Type of Product: it totally depends on what type of products we are dealing with that decides further what channel is best. Such as perishable goods always need shorter or smaller marketing channels and products that have larger lives can be used through different marketing channels.

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