Question

1. TuboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy?
2. Name the pros and cons of asking for tax advice on Twitter. What specific social media marketing tactics does the company use to better manage the rush around tax day?
3. How does the seasonal nature of TurboTax’s work make social media marketing easier? More difficult? What specific steps do you think the company takes to make the rush around tax day easier to manage?
4. The article names word-of-mouth recommendations as one advantage of TurboTax’s Twitter strategy. What other advantages exist that weren’t mentioned?

Requirements:

1. Incorporate your readings into your answers.
2. Your answer to each question should be a minimum of 50 words.
3. Your writing needs to be college level with proper grammar, punctuation, and capitalization.

Answer 1

Turbo_Tax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy?

Intuit’s software was popular since the 80s. As a personal financial management solution for individuals, the brand already had the momentum to help Turbo_Tax become established. Customers already found Turbo_Tax very helpful and Intuit used advertisement through google to incorporate tweets from the Turbo_tax feeds into display advertisements. The idea and strategy behind Twitter were to bring expertise and use that to create customer retention, rather than the seasonal variability of customers.

Name the pros and cons of asking for tax advice on Twitter. What specific social media marketing tactics does the company use to better manage the rush around tax day?

Asking tax advise on Twitter is beneficial because it is very convenient and generally a quick response. It is also a much more personal/direct conversation with a Turbo_Tax employee. The downside is that the person asking does not know who the person answering really is. They do not know how much knowledge, experience, or even if the advise given will help. Turbo_Tax hires tax experts to use Twitter to respond to fellow tweeters. They make sure that their employees can respond within 4 minutes or less.

How does the seasonal nature of TurboTax’s work make social media marketing easier? More difficult? What specific steps do you think the company takes to make the rush around tax day easier to manage?

Turbo_Tax is really only busy for 15 weeks out of the year following January 1^st. This can make social media marketing easier because they do not need to have employees engaged with social media, like Twitter, all year round. It may also make it more difficult because they need to sustain some social media presence not during tax season as well as the busy season. Also Turbo_Tax needs to hire seasonal help and quickly manage a much busier media team. The company knows what they have to do for the rush after January, and I am sure they spend nearly all of the following year planning for it. They most likely have their employees take their time off and vacation prior to January 1^st and bring in the seasonal tax experts in a few weeks prior to the rush to get them acclimated. Turbo_Tax seems to make improvements year after year.

The article names word-of-mouth recommendations as one advantage of Turbo_Tax’s Twitter strategy. What other advantages exist that weren’t mentioned?

Their Twitter strategy gives them many advantages. It gives customers a quick and easy way to communicate with the company, and it allows for more sharing a reposts to get their name out their more. Also the more Twitter interaction the greater search engine optimization Turbo_Tax will have. The Twitter strategy they use gives their customers a reminder all year round to remember to use their software.

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