Question

Imagine that you are opening up a new bookstore in your hometown. Please answer the following:

• In what type of shopping center or planned location (Chapter 7) would you open this store? Why did you make that choice?
• What would be the most important site characteristic (Chapter 8) for you when choosing a specific location? Why?

Answer 1

Before opening any selling point, where business would sell its products to customers, it is required to do research of that area about geographical location, resources available, customer base competators etc.
The pros and cons must be considered.

In the given case, given that you are opening a new book store in your hometown. Shopping Centre or planned location would be such where customers are mostly young college students.
It would be best to open such a store near a restaurant or movie theatre. Another advantage of opening a book store in complex is that all type of customers come in complex, students mostly come to movie theatre.
This choice of opening book store in shopping centre is made keeping the customers in mind.

The most important site characteristic would be the availability of transportation, where goods can be easily supplied.
It will help in quick supply of goods whenever required by customers.