Benchmarking is one of the essential ways to evaluate companies as it allows investors to compare...

Benchmarking is one of the essential ways to evaluate companies as it allows investors to compare various companies in the same industry.

Pick an industry of your choice and choose 2 companies for the purpose of benchmarking. Research their total revenue, net income, and market capitalization on Yahoo Finance. Explain in which which of these two companies you would prefer to invest, and why?

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jeff jeffy answered 2 years ago

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