Question

KSF Matrix of the company Kroger? Rate the firm’s competitive characteristics in comparison to those of its closest rivals. Strengths and weaknesses?

Answer 1

KEY SUCCESS FACTORS OF COMPANY KROGER

key success factors include proximity to key markets, the ability to control stock on hand, a flexible workforce, monitoring the competition, and access to new and efficient technology and techniques

A store’s proximity to heavily populated areas enables to maximize potential sales.

It is easy to access, has clear brand recognition through clear signs, and appropriate parking space is more likely to attract customers in comparison to a store that does not take the time to strategically plan its location.

It serves its customers more efficiently with a flexible staff willing to properly manage inventory and willing to rotate around the schedule especially during holidays and sales.

Taking advantage of new technologies such as new point of sale processors to increase productivity.

Implementing new techniques such as developing user-friendly apps that provide more convenience for their customers.

Implementing these factors in resourceful ways and increasing their service offerings to their customers and having potential to increase their profits.

COMPETITIVE CHARACTERISTICS IN COMPARISON WITH CLOSEST RIVALS

• Kroger’s corporate brands portfolio represents important point of differentiation among its competition.
• 18% of the top 500 internal searches on Kroger were for branded items compared to 10% on Walmart Grocery.
• Kroger shoppers search for more meat & fish and frozen items. Kroger shoppers are also searching for Kroger-specific promotions, like Free Friday downloads and Buy 5 Save 5, and Kroger private label brands, which closest rival does not provide
• Kroger may have the upper hand when it comes to strengthening a concentrated but loyal base of customers when compared to walmart
• Rating given kroger shall be 60/100

Strengths and weekness of kroger:

Strengths :

• Superb Performance in New Markets
• High skilled work force
• Good returns on capital expenditure
• Strong brand portfolio

Weekness:

• No proper financial planning
• Limited success outside core business
• Company is not able to tackle challenges from new entrants
• High attrition rate in work force