Question

Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument. Dear ASTD Member: The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better. Sincerely, Director of Membership Questionnaire Directions: Please answer as briefly as possible. 1. With what company did you enter the field of training? 2. How long have you been in the field of training? 3. How long have you been in the training department of the company with which you are presently employed? 4. How long has the training department in your company been in existence. 5. Is the training department a subset of another department? If so, what department? 6. For what functions (other than training) is your department responsible? 7. How many people, including yourself, are in the training department of your company (local plant or establishment)? 8. What degrees do you hold and from what institutions? Major___________________ Minor _______________ 9. Why were you chosen for training? What special qualifications prompted your entry into training? 10. What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.

Answer 1

Answer:

Evaluating the usefulness and tone of the letter and the questions and format of the instrument as below:

Evaluating Usefulness of the Cover Letter/Questionnaire/Message: The cover letter / questionnaire and message is useful for the American society of training because they can get the feedback from their members and can find the scope for improvement of their training operations so that they can improve their members and increase more satisfaction for their members and organization. So this is really useful and it is required to be used for getting the right feedback from their members on periodic intervals.

Evaluating Tone of the Cover Letter/Questionnaire/Message: The language used for cover letter / questionnaire message for getting the feedback from their members is satisfactory but not impressive. The language needs to be polite and influencing the members such that members will willing to reply as soon as possible. The language polishing is missing in this communication and it will not impress and influence the target members so that they can come forward willingly.

Evaluating the Questions in the Questionnaire / Format: The content of the questions are satisfactory but the descriptive question are not ok for the feedback purpose because the questions should be with Yes / No format, so that members can quickly mention Yes or No based on their feedback. It is very difficult to get the descriptive reply from the members, as they do not have much time to reply in writing. Thus questions format is inappropriate and not suitable for this feedback purpose.