Question

Crisis Communications: How brands and businesses are preparing and managing in a pandemic? Name two specific points of interest that you can think.

Answer 1

Brands and businesses are preparing and managing in a pandemic by preparing genuine information to be presented to the audience. At such times, the consumers are flooded with information about pandemic. It helps if consumer can expect their regular brands to share the relevant information with them. Focusing on the correct information is important. It is also important in pandemic that as per the industry the brands follow the norms for asking the customers to follow precautions. The channels through which communication is being done is also important for the shared information to make impact. The brands should analyse the effect of different communication channels for the message to be communicated with maximum impact. Brands are identifying the main needs of their customers during such times and trying to provide them with service and value. They also act as responsible business to attract other prospective customers by highlighting the needs of the target market and delivering necessary products and services during the period of pandemic by taking the leading position in doing such things .