Question

Company: Walmart grocery

Describe the total market for your solution: Who are potential customers? (ex: “Everyone who ________”). Who are their Target Customers? Be specific including an explanation of the most key segments within this market. Identify and briefly describe at least three target segments that this company serves, being sure to identify them using as many as possible of the target characteristics outlined in the market segmentation module (demographic, geographic, psychographic or behavioral).

Answer 1

Wal-Mart provides general merchandise: family apparel, health & beauty aids, household needs, electronics, toys, fabrics, crafts, lawn & garden, jewelry and shoes. Also, the company runs a pharmacy department, Tire & Lube Express, and Photo processing center as well . Three policy goals define Walmart's business: Respect the individual, Customer Service, and Striving for Excellence .

Target Customers Identification

Wal-Mart targeted small-towns first, and then tried to move to large cities while other retailers centered on larger urban centers. With economies facing a downturn , people wanted low price stores. Also, as people became mobile, they moved to small towns and suburbs and were willing to travel further to buy low price products.

Key Segments

• Dominate the Retail Market wherever Wal-Mart has a presence
• Growth by expansion in the US and Internationally
• Create widespread name recognition and customer satisfaction with the WalMart brand, and associate the retailer with the reputation of offering the best prices
• Branching out into new sectors of retailing such as pharmacies, automotive repair, and grocery sales.

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