Question

Discuss why Ben & Jerry's Mission, Vision and Values drives their strategy? Select another company and discuss how their mission, vision and values MAY/OR MAY NOT be driving their strategy. Please feel free to select a company that may be struggling with linking their mission and vision to strategy (McDonalds comes to mind). Or select a company that really has developed a strong mission and vision which has clearly driven their success.

Note: this is a very simple discussion, I hope you guys understand it. Discuss Ben & Jerry( please google it I don't like to post third party website) vision and values, then choose another company(your choice) that struggling with their vision and values. That is all.

Answer 1

answer-

Ben and jerry's Mission, Vision and values are focused on providing high quality ice cream of finest nature which Drive thier business strategy to differentiate themselves from its rival companies. Ben and Jerry based on its mission and vision offers unique flavor ice creams made from GMO free and high quality ingredients so that customers can have taste of Healthy, tasty and organic flavor ice creams.

On top of that, Ben and Jerry's business values which include " racial justice, democracy, support GMO labelling and fair-trade" are also shown in its business strategy. This company promote diversity at its workplace. It hire employees from different background, culture, race and religion. Company belives in fair trade and offer fair compensation to its suppliers. Company provide donations and charities to support local community. This way Ben and Jerry is able to align its mission, vision and values to drive its strategies.

Another company that comes to my mind which also successfully able to use mission, vision and values to drive their strategy is Walmart.

Walmart is very famous global retail company. Everyone must have shop at walmart because it offers products at very low prices. Walmart is true example of doing business and implementing strategies based on its mission, vision and values.

Walmart's mission and vision is to offer low price goods so that people can save thier money. This mission and vision drive walmart to adopt low cost strategy and become low cost leader in the retail industry. Walmart's value " Service to the Customer, Respect for the Individual, Strive for Excellence and Act with Integrity" drive its strategy because whenever i shop at walmart, i get satisfying services, i got low price products of high quality, never faced out of stock situation, employees greet customeers and help them. This is why walmart is famous for saving people's money based on its mission, vision and values.