In: Operations Management
You work for Mike, a global company that specializes in manufacturing and selling athletic shoes for both competition athletes and casual users. You are called into your supervisor’s office where he tells you that you have been assigned to be the leader of a virtual team. The team has been tasked with assessing the feasibility of the company manufacturing and marketing an inexpensive athletic shoe to be sold in Brazil. You will be responsible for getting the team up and running, maintaining open and clear lines of communications, and ultimately launching the product if it is found to be feasible.
Your supervisor hands you a list of the team members—twelve of them. Three work in the United States (two in Beaverton, Oregon, and one in New York City). Two work in England, two in China, two in India, and three in Brazil. All are Mike employees, and all were born in the country in which they work. All speak English, though some speak it better than others.
Write
Since you are the team’s leader, your supervisor has asked you to meet with the members. Answer the questions below pertaining to the team:
What challenges do you expect the team will face because of its multicultural makeup?How can you help the team overcome these challenges?
The main test the group may confront is the language obstruction. Despite the fact that everybody in the group communicates in English, some have a superior English than others. This may cause errors, or individuals not sharing their thoughts since they don't have the foggiest idea of how to express them. Another test could be a decent variety of foundations. Since we have individuals from various pieces of the globe, there are things that work in the U.S that won't work in Brazil, or methodologies in China that won't work in the U.S.
What are the opportunities presented by the multicultural makeup of the team?
.With can utilize our multicultural foundations to locate the correct system to dispatch the shoe item in Brazil. By misusing our ability, we can make this item propelling a triumph. Our folks in Brazil realize the market superior to other people, our folks in China and India could be accountable for the creation line, and the folks from England and the U.S could be responsible for the showcasing approach. At last, is tied in with boosting people groups' capacities to improve as a group.
What challenges with the creation of a marketing plan do you expect?
In request to conquer these difficulties, we should have a shared view. With a conceptualize we could distinguish which systems will work in Brazil. Additionally, by allotting jobs with the same significance, we could locate a powerful and profitable approach to work
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