Question

What are a few feasible strategies/recommendations for the firm of GlaxoSmithKline Pharmaceutical company going forward?

Answer 1

Answer:

Strategies or recommendations for GlaxoSmithKline pharmaceutical company to go forward:

-Improve R&D pipeline:

Although the company has been doing well with effective solutions for various health conditions and diseases.They can further enhance their R&D projects and improve their turnaround time

-Link closely to commercial operations:

The company has invested huge amount to come up with advanced products and affordable solutions in the field of pharmaceutics and health care.Inorder to maximize the value of their R&D the company should closely link R&D efforts with commercial operations

-Differentiation:

The company differentiates its products with integrated marketing strategies .They can improve their product designs creatively and should use different marketing channels especially for its consumer healthcare products

-Drug focused portfolio:

The focus should majorly concentrate on leveraging from the units at having drug focused portfolio.This need to be substantiated by in-licensing agreements for external contracting with R&D division