Question

where do you stand on the issue of influencer marketing? consider where you work or go to school now; would using an influencer to market the organization make sense? why or why not? is using popular youtube personalites to market products here to stat or is it a fad?

Answer 1

I work in a construction company. Influencer marketing is also known as internet marketing method and is very effective to generate leads for Real estate developers. Real estate developers promote their properties on internet through social media channels . Social media channels like Facebook, Instagram ,YouTube , Twitter etc.

According to research we have found that 92% of potential buyers do research online before they make purchase offline. So making use of digital marketing strategy is one of the most important for any brand in real estate industry.

Benefits of Digital Marketing for Real-estate :There are numerous benefits of digital marketing, some of them are :

1. Cost - efficiency : It is known by all that a lot of money is invested in real estate project. Digital marketing offers low price to that of traditional marketing. In traditional marketing we place hoardings in cities of project for advertisement which are much more costlier than digital marketing.
2. It increases the exposure of project worldwide.
3. Digital marketing helped real estate developer to understand what marketing technique will be better or best for their products.
4. Whether it's Apartment ,Independent houses ,villa, plot ,hotel, hostel, Educational building, shops etc there are numerous ways for developer to show their product on online platform.
5. It helps in brand building as in real estate brand building is the most important part of success.
6. Helps to acquire customers.
7. Helps in customer engagement through YouTube videos or social media videos.

Building the brand: It is the first most important step which has to be taken as it is the best for all future real estate marketing activities.

Creating a website : creating website is the first step for Digital Marketing It serves two purposes. Firstly Create a virtual office which show cases builders latest projects and previous projects and Secondly it creates a virtual Marketplace for home seekers who explores there purchasing options. Good website designs are always pleasing to the eyes. It attracts the customers towards it.

Search Engine Optimisation (SEO) : SEO what is called the Glue that holds an entire digital marketing campaign In a bond. Real estate must have an SEO plan in the beginning of the marketing strategies. SEO helps real estate website to be displayed first when a buyer searches for a real estate website. SEO also shows advertisement of the websites on different other websites related to it.

Facebook : Facebook is a digital marketing platform. And it is an open platform for Real estate developers to take advantage of the numerous advertising techniques FB offers to them.

YouTube : videos are most watch medium on the earth .Real estate developers can make videos of their projects an add on YouTube for the promotional campaigns, Which attract customers towards them.

LinkedIn : It is one of the best platform for anyone to expand their business.

Acquiring Customers from all around :

1. Advertising is one of the best way to attract customers towards yourself.
2. Providing advertisements on Facebook, YouTube ,LinkedIn ,Twitter ,Instagram.
3. Google ads.
4. Email marketing is also one of the most used marketing technique by real estate developers.