Question

For your company Amazon:

(Please answer step by step) (Dont copy/paste information please)

1. State company's vision, mission, and values.
2. What is your company's strategy?
3. Perform a stockholder's impact analysis for your company.
4. Prepare the PESTEL model for your company.
5. Prepare the Five Forces Model for your company's industry.
6. Prepare the SWOT analysis for your company.
7. What are your company's competitive advantages?
8. Which KPIs does your company use to measure performance?
9. What is your company's business model?
10. What is your company's business strategy?

Answer 1

Answer 1:

The vision misson and values of Company are:

Vision: To creat or build a place for  people where they can come to discover and find anything they might want to buy online.

Mission: Commitment to operational excellence, Long-term thinking and Customer reviews.

Values: The Highest Standards, Think Big, Bias for Action, Earn Trust, Customer Obsession and Deliver Results.

Answer 2:

Strategy of Company:

The main business strategy of our Company is guided by four principles: passion for invention, customer obsession rather than competitor focus, long-term thinking and commitment to operational excellence.

1. Strengthening Amazon ecosystem: Our Company ecosystem consists of merchants, writers, reviewers, publishers, apps developers, and the information market of commentators, analysts and journalists. Due to aggressive expansion of range of products and services within Amazon ecosystem, it would not be correct to classify its business operations within a single industry.

2. Regularly entering into new niches and segments: Sophisticated global logistics represents one of the solid bases of Amazon competitive advantage. The tech giant has used this advantage extensively to engage in successful business diversification.

3. Focusing on leadership values: Gaining maximum contribution from human resources is another source of Amazon competitive advantage. Working for Amazon is highly challenging experience and employees are expected to take on heavy workload, often sacrificing work-life balance.

4. Uncompromised focus towards customer service: Customer obsession can be specified as a cornerstone of Amazon business strategy. In its attempt to “seek to be Earth’s most customer-centric company”,Amazon does not bother with the competition too much.

Answer 3:

PESTEL Analysis: PESTEL is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors.

Economic Factors in our Company PESTEL Analysis: There is a whole host of economic factors such as:

• Changes in Currency Exchange Rates
• Cost of Labour
• Changes in Taxation

Political Factors in our Company PESTEL Analysis: The range of political factors that affect Amazon include but not limited to the political stability or instability in the country, the influence of home market lobbying and pressure groups and the attitude of the government towards e-commerce and retail industries in particular. Additionally, the freedom of press, trade unions and their activities and the extent of corruption belong to the list of political factors with potential implications on Amazon business practices.