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ESPN is a global cable television network and media company with headquarters in Bristol, Connecticut. Founded in 1979, ESPN grew along with the cable television industry to become a mainstay of American popular culture. After a series of investments by Hearst Publications and ABC (the American Broadcasting Network), 80% of ESPN finally ended up in the hands of entertainment giant The Walt Disney Company, and 20% with the Hearst Corporation, a 100-year-old media company based largely on newspaper and magazine businesses. ESPN focuses on sports programming including live and pre-taped event telecasts, sports talk shows, and other original programming. While originally a cable television network, ESPN has since expanded aggressively to the Internet as well as radio and print magazines.ESPN is actually a family of sports networks and individual shows. There are eight 24-hourdomestic television sports networks: ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN Deportes (a Spanish language network), ESPNU (a network devoted to college sports), and the regionally focused Longhorn Network (a network dedicated to The University of Texas athletics) and SEC Network (focused on Southeastern Athletic Conference sports). ESPN also operates five high-definition television simulcast services: ESPN HD, ESPN2 HD, ESPNEWS HD, ESPNU HD, and ESPN Deportes HD. ESPN programs the sports schedule on the ABC Television Network, which is branded ESPN on ABC. ESPN International has ownership interests in 24 television networks that reach households in 61 countries and territories across seven continents. In addition to its media outlets, ESPN is well-known for its ownership of the rights to various professional and college sports programming.On the Internet, ESPN owns ESPN.com, which delivers comprehensive sports programming news, information, and video. ESPN3 is a broadband service that delivers thousandsof live events. Other sites include WatchESPN, ESPNRadio, ESPNDeportes, ESPNFC, ESPNCricinfo, ESPNScrum, ESPNFL, and a variety of market-specific sites. ESPN also owns the statisticallyfocused political and sports site FiveThirtyEight.In 2016, ESPN digital properties averaged approximately 80 million U.S. users per month who watched 7.0 billion minutes of content. In terms of reach, ESPN lead the Sports category, generating over 15% of all Sports category usage for the year and 55% more than its closest competitor. ESPN is also the industry leader in terms of unique visitors to, and minutes watched on, its mobile Web site and mobile apps, boasting the top two sports apps in its flagship ESPN app and WatchESPN digital streaming app.ESPN has also had to change core programming elements such as SportsCenter to fit the new digitally-dominated landscape. ESPN’s new SportsCenter set has 114 monitors compared to the older one’s 15, nearly 10,000 square feet of space, 1,100 miles of fiber optic cable, and the ability to accommodate emerging technologies that may arise. Thetrouble for ESPN is that even the most cutting-edge TV studio may not be enough to draw viewers, and the most comprehensive network of national and regional sports networks may no longer be ESPN’s greatest strength. More users are accessing ESPN content via mobile devices at the expense of TV, and services that allow users to avoid traditional cable packages that contain ESPN are proliferating. Typical sports fans are now interested in fantasy football and getting their sports news the instant it happens, not hours later. Still, ESPN has committed itself to embracing change, and maintains a dominant presence on mobile. Its media personalities are all extremely active on Twitter. If users should become interested in 3D technology, virtual reality, or something totally unforeseen, ESPN hopes that it’s taken the necessary steps to be at the cutting edge for years to come.

1.How has ESPN handled the rise of Twitter? How has it incorporated Twitter into SportsCenter?

2.What has ESPN, originally a cable-only service, done to adjust to the rise in users canceling their cable subscriptions in favor of unbundling services?

3.What is the most important show on ESPN? What has ESPN done to upgrade it?3

Answer 1

Answer 1
ESPN has handled the rise of Twitter by making its media personalities active on Twitter. The media personalities who are telecasted in there ESPN network are highly active on Twitter .
Answer 2
To cope up with rise in users canceling there cable subscription in favor of un bundling services ,ESPN has extended itself to other websites such as watch ESPN ,ESPN radio, ESPN Sports etc. It also owns the statistically focused political and sports site 538 . ESPN has also launched its mobile app ESPN app and watch ESPN Digital streaming app to fit into the new digitally dominated landscape. ESPN has dominated it presence on mobile.
Answer 3
The most important shows are the sports programming including live and pre saved event, sports Talk Show and other original programming are also the main shows of ESPN. ESPN is also famous for its ownership of the rights of various professional and college sports programming to upgrade the shows. ESPN has also dominated it presence on the internet through ESPN.com which delivers comprehensive sports programming information and video. ESPN has also become the industry leader in terms of unique visitor and minutes watched on its mobile web site and mobile apps boosting the two Sports apps in its flagship ESPN app and watch ESPN Digital streaming app. ESPN is committed to embracing change and maintains a dominant presence on mobile.
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