Professor Joe has decided that his days of educating the future business leaders in the art...

Professor Joe has decided that his days of educating the future business leaders in the art and science of marketing are over. He has decided to pursue his first passion and that is to open a BBQ food truck focusing on authentic Cuban BBQ. That’s right – giving up the lectern for the BBQ trailer! However, as he transitioned to his new career he forgot everything about which factors are most important in establishing an advertising budget and how that impacts the selection of the right print media to communicate his message to potential customers – those living and working in Downtown St. Paul on lunch break. That being said, what questions would you recommend Professor ask when selecting the print ad and how would specific budget factors impact his selection?

Solutions

Expert Solution

First of all Professor Joe is not the only player in the market to serve authentic Cuban BBQ in Downtown St. Paul. To make a good and attractive impression on the existing BBQ cuban loving customer he should focus on the those points on which ha can give extra benefit to the cusomer. E.g home delivery services, lower price but high quality food etc.

Also, he should make idea how to attract new customer. So, while printing ad he should include all this idea together to make it a impressive one to attrach his potential customer.

After identifying the target customer and also identifying their behavior towards media like- do they listen/read to internet ad,newapaper ad, transportation ad, tv, radio etc he should select the correct advertising media.

So question to professor joe while selecting the print ad and how would specific budget factors impact his selection

* why your service is different and more beneficial to customer than other existing players

* who are my target customer

* how to make good impact on completely new customer who never tried BBQ

* which ad media can impact most for the target customer

* which ad media cost how much

* does the ad cost is within the ad budget

This way he can select print ad and these are the specific budget factors can impact his selection.

jeff jeffy answered 1 year ago

Next > < Previous

Related Solutions

Professor realizes that he hates his class and has decided to give each of his students...

Professor realizes that he hates his class and has decided to give each of his students a 20-point decrease in all their grades for no reason. Help him write the C++ code that will allow him to do this. Consider the code on the next page. It creates an array of 10 structs called students which contains their name and their grade. It is nearly complete. Your task is the following: Complete the user-defined function called subtractTwenty. You will need...

Theres two questions: A professor believes that, for the introductory art history classes at his university,...

Theres two questions: A professor believes that, for the introductory art history classes at his university, the mean test score of students in the evening classes is more than 5 points lower than the mean test score of students in the morning classes. He collects data from a random sample of 250 students in evening classes and finds that they have a mean test score of 80.2. He knows the population standard deviation for the evening classes to be 11.9....

Joe and Sunny intend to enter into a business venture together and decided that a partnership...

Joe and Sunny intend to enter into a business venture together and decided that a partnership would be a desirable entity choice for federal income tax purposes. The partnership is named Michigan Partnership (“MIP”). For newly established MIP, Joe intends to contribute Property A with fair market value (“FMV”) of $800 and basis of $300. Sunny intends to contribute cash of $800. For purposes of this question, Joe and Sunny are equal partners with no special tax allocations. .Provide Joe’s...

Joe and Sunny intend to enter into a business venture together and decided that an S...

Joe and Sunny intend to enter into a business venture together and decided that an S corporation would be a desirable entity choice for federal income tax purposes. The corporation is named Michigan Inc. (“MII”). For newly established MII, Joe intends to contribute Property A with fair market value (“FMV”) of $800 and basis of $300. Sunny intends to contribute cash of $800. Joe and Sunny are equal owners of MII. Question: Assume at the end of Year 1, MII had...

Joe Clark has his own Desktop Publishing business. In may you as the bookkeeper prepared a...

Joe Clark has his own Desktop Publishing business. In may you as the bookkeeper prepared a Trial Balance and then reviewed the accounts. The following items became apparent upon review of the accounts in the trial balance: The office supplies on had were counted and a value of $100 was attributed to the remaining items The prepaid rent was $1,200 for 3 months rent paid on May 1 2020. The equipment was purchased on January 1 2020 and has a...

Teena’s Business Venture Teena is an art teacher but a year ago, she decided to take...

Teena’s Business Venture Teena is an art teacher but a year ago, she decided to take a year’s leave without pay to start a new business. She became the owner of a coffee shop in AlBarsha. She is selling coffee and sandwiches. She has leased two coffee machines at a cost of AED 1600 per month. The monthly rent for the café is AED 5000. Her salary as a teacher was AED 8000 per month. Teena hired two university students...

A Math Professor records his commuting time to work on 23 days, finds a sample mean...

A Math Professor records his commuting time to work on 23 days, finds a sample mean of 12 mins 45 seconds and standard deviation of 55 seconds. Suppose a normal quintile plot suggests the population is approximately normally distributed. If we are interested in creating a 95% confidence interval for σ, the population standard deviation, then: a) What are the appropriate χ2R and χ2L values, the Right and Left Chi-square values? Round your responses to at least 3 decimal places....

A Math Professor records his commuting time to work on 23 days, finds a sample mean...

Professor Bailey wanted to assess his students’ understanding of statistics. He decided to test both their...

Professor Bailey wanted to assess his students’ understanding of statistics. He decided to test both their problem- solving ability, and their conceptual understanding of basic statistics principles governing the topics they had covered so far. He gave his class 2 tests. Test 1 involved problem-solving using statistics formulas and test 2 was conceptual (i.e. it involved students interpreting statistical concepts). The mean on both tests was 70%. However, the standard deviation for the problem-solving test was 5, and the standard...

1. Professor Plum is negotiating to buy a parcel of property for his business. The seller...

1. Professor Plum is negotiating to buy a parcel of property for his business. The seller of the property is asking Php 170,000 for the property. The assessed value of the property for property tax purposes is Php 125,000. The property is presently insured by the owner for Php 135,000. Professor Plum originally offered the seller Php 130,000 for the property. Professor Plum and the seller agreed on the purchase price of Php 150,000. Shortly, after the purchase is made...

Subjects