Question

 

Write a report on Dubai's company Al Rawabi & its new product is cheese & coffee with new packaging & flavors.

Write the report as if it is for your workplace boss who has asked for a summary of the most important information concerning the country and their business implications, and based on that your recommended strategy to introduce a product there with proper justification.

The Report should contain: 1. Strategic Focus and Plan; 2. Goals; 3. Situational Analysis; 4. SWOT Analysis; 5. Promotional Strategy; and 6. Price Strategy. 7. Target. 8. Five Year Prediction

 

Answer 1

 

The administration which I have picked is: French nourishment eatery Chain

The Country in which I mean to begin the business is: India

The Brand name is: The French Connection

1. Executive Summary: This report focuses on a non-native food offering restaurant chain which is expected to target the millennials of the country as they are the ones who have the money and have the desire to experience things from a new perspective. As there are moderately couple of important bright sustenances offering chains, focusing on re-trying French sustenance to some degree as demonstrated by the taste buds of the Indians will do extraordinary as time goes on.

2. Administration data: This kind of administration offering eateries are not extremely predominant in India. Indian populace doesn't have a great deal of introduction to these sorts of colorful sustenance offering eateries. The French Connection brand will offer sound French nourishment which will focus on the wellbeing cognizant individuals of the nation as their number is on the ascent. Indian sustenance is altogether spicier and smooth, so this kind of sustenance (French) would be valuable for giving a sensible eating routine to the Health insightful Indian age. The things on the menu card will have French Toast, Ratatouille, French servings of blended greens, etc.

3. Cultural Analysis: This service will mostly target the millennials of the country as they are ones who are more inclined towards exploring exotic as well as healthier food options. In spite of the fact that, the Gen X of the nation may be hesitant to investigate non-local nourishments as the mentality of those sorts of is somewhat customary, however that is certifiably not an impediment for the business as they are not the planned target gathering. The way of life pervasive among the recent college grads is steady for this sort of administration offering business.

4. Financial Analysis: The per capita salary of India is 1963.55 USD as indicated by a report by the administration of India made open in the year 2017. This per capita salary proposes that the business won't be compelling as the per capita pay is less, anyway that isn't substantial. The masses is of the country is unquestionably and incalculable are poor, yet endless are rich, besides. The urban masses is extremely rich and which would be the target gathering for the business to part even and scale up.

5. Market audit and competitive analysis: This type of service will come in the casual dining category. The Market size of the casual dining category in India is around INR 23.65 billion (1 USD=71.38 INR) and the expected growth of this category is around 11.9% (according to Smergers.com).

The adversaries in this bit are less and are, as it were, limited with no critical plain with a huge arrangement of outlets. French restaurants are commonly scattered the country over and an expansive bit of them are Pastry shops. Some acclaimed diners are Slink and Bardot, Le15 Patisserie, Le Cirque, etc.

6. Starter Marketing Plan: This administration will begin off with some guerilla promoting to draw in individuals in a way which is very bizarre for the Indian group as they are not especially presented to it. This may include some imaginative structure shows on the streets, shopping centers, structures, and so on

Alongside Guerilla showcasing, Digital promoting endeavors will likewise be done as the objective gathering for this sort of administration is for the most part discovered on the web. The principle spotlight would be on improving the site through Search motor enhancement the same number of contenders are not there, so beginning to begin the work on some french nourishment classification watchwords will satisfy over the long haul.

Adwords, Social media marketing campaigns would also be launched to attract eyeballs.

Product placements in Bollywood movies would also be done as they have a lot of viewership In India.