In: Finance
The Warren Watch Company sells watches for $29, fixed costs are $150,000, and variable costs are $15 per watch.
| Units Sold | 6000 | 18000 | |
| Selling Price | $ 29 | $ 29 | |
| Less | Variable cost per unit | $ (15) | $ (15) | 
| Contribution per unit | $ 14 | $ 14 | |
| Total Contribution(Cont per unit*No of units) | $ 84,000 | $ 252,000 | |
| Less | Fixed Cost | $ (150,000) | $ (150,000) | 
| Total Profit | $ (66,000) | $ 102,000 | |
| Break Even Point units (Fixed cost/Contribution per unit) | 10714 units | 
If selling price increases to $ 33, then contribution per unit = 33-15 = 18, and Break even point = 150000/18 = 8333 units. Thus Break even point decreases.