Question

The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?

		Customers are forced to deal with distribution outlets and middlemen in order to obtain goods.
		The exchange between marketers and customers is less interactive than in the past.
		Consumers face more barriers to accessing information.
		Marketers can offer more products and services than ever before.
		Market research has become significantly more difficult.

Answer 1

Yes,the adoption of digital tecnologies has introduced drastic changes into the business environment and it includes the following:

• Customers are forced to deal with distribution outlets and middlemen in order to obtain goods.Digital technologies have bought many middlemen and intermediates in the process of carrying out business activities.To buy goods online,one should cooperate with the procedure where goods are sent to distribution outlets from factory and then delivered by other middleman to the ultimate consumer.All the customers are forced to deal with distributors,middlemen,etc to avail goods.
• The exchange between marketers and customers is less interactive than in the past.Yes,compared to past,communication between marketers and customers has decreased alot.Before,customers would interact with marketers and would avail information regarding goods.But now,there is not mcuh interaction and all the necessary information and description regarding goods is posted on website by the marketer.This change is bought by digital technologies.
• Marketers can offer more goods and services than ever before.Previously,marketers wouldn't be able to store all the goods in their store and they couldn't display the goods to customers as it would be difficult to show all the goods they had.But,digital technology made it easy and now marketers are able to serve more goods and services to the customers as it only inlcudes uploading information about a good on website.So,marketers are able to offer more goods nad services than ever before.

Hnce these are the changes which occured in business environment due to adoption of digital technology.It is not true that customers face more barriers to accessing more information and market research has become more difficult.In fact,market research has become more easy after adoption of digital technology and customers have an access to the relevant and necessary information.Therefore,digital technology has caused many changes in business environment.It includes:Customers are forced to deal with distribution outlets and middlemen in order to obtain goods,exchange between marketers and customers is less interactive than in the past and marketers can offer more goods and services than ever before.