Question

In: Operations Management

Evaluate the service gaps(s) over the services rendered by Ryanair.

Evaluate the service gaps(s) over the services rendered by Ryanair.

Solutions

Expert Solution

Ryan air Limited was incorporated in 1996.It operates as a low fee budget airline for its scheduled passengers. It is like a point to point service routes covers mainly in Europe. Ryan air had a hectic schedule having over 350 Boeing aircrafts and had over 2000 schedule runs through Europe.

The main reason in the service gaps of Ryan air is prevailing since Ryan air mostly focuses on the lower and middle class single family passengers who like to travel domestic and abroad, hence the upper class is left behind without having service for them on Ryan air. The company has also not provided any loyalty offers to its customers in order to attract the customers this has been a back draw in their service. Even the customer relation is not maintained like loyalty bonuses free trio offers etc are not even thought of in their procedure which has brought the downfall of their service to the customers.


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