In: Economics
Advertising has been a focal point of criticism for many decades. Identify and explain five key factors that make advertising controversial?
advertising now a days is the game changer of any business entity who wants to make its product stand out but these advertisement some times makes negative impact on the consumers. the things that make advertisement controversial are
1)miss leading content of the advertisement- some times some firms advertise there product in such a way that they dont provide enough information about the product to the customers hence the customer is not able to make a rational decission.
2) fake promises med by the advertisement- for example some times firms make fake promises to the customers through advertisement like a beauty cream makes fake promise to make you fairer in 7days or so, which is really missleading.
3) advertisement cost increases the price of the product really high. some times firms pick the A-lister stars to advertise there products and the charges paid to them are a part of cost of production which eventually increases the price of the product un necessarily making it costlier for the consumers.
4) un ethical norms of beauty shown by advertisement. these days advertisement of different products have made there own meaning of beauty and are influencing the people by making them believe that its when people try there product will then they considre as beautyful which is wrong.
5)some times advertisement tries to brainwash people about something that they want to convince people for by repeatedly showing it to people. political aspect of things tries to make people believe what they want people to believe.