Question

What advantages do video ads have over traditional banner ads?

Where do sites such as YouTube fit in to a marketing strategy featuring video ads?

What are some of the challenges and risks of placing video ads online?

Do you think Internet users will ever develop “blindness” toward video ads as they have towards display ads?

Answer 1

The main key features of marketing are to know consumer behavior, consumer availability, and their purchasing pattern. Nowadays, according to the many surveys and reports, it has been confirmed that there is a huge consumer or audience on the internet. In developed countries like the USA, UK and others more than 75% household have their broadband connection. Over 3.3 billion and above are having access to the internet. And this scenario is also accounting in many of the developing countries too. Since users are spending their more time on the internet, they are becoming more comfortable with its features and services. And of course, they are more likely to use it.

Advantages of Video ad over Banner ad

1. There is a huge crowd of peoples on the internet, spending more hours using its services. Thus video ad would be an easy approach to reach the consumer

2. various social media are now converting into an effective marketplace.

Nowadays many firms are moving towards the video ad on youtube, facebook, email and pop-ups.

challenges and risks of placing video ads online

1. there is a challenge to assess the cost-benefit of the ads. How to decide the video packages to reach such a huge audience in an influential manner.

2. if a video ad is made, now the problem arises how to show these ads to the audience without destroying the interest of the audience.

3. The challenge is how to avoid the viewers tend to turn off the ad.

4. it should not cause a kind of video blindness on a mass

Yes, in the long run, and in the coming years, the video ads may develop the 'blindness' problem. Since the consumer count is going on increasing day by day. The internet has become a rush source of information, in such a situation, people tend to avoid such video ad, pop-ups, and other kinds of other information which is out of their means.