Depending on the actions taken by a corporation some
stakeholders will be positively affected and others will be
negatively affected. Every decision impacts stakeholders and once
the organisation decided to make some changes or different strategy
it impacts stakeholder differently.
Here is a decision as example - Improve
customer product quality and feedback process
- A decision like this can be taken by senior leaders or the
owners as they are important stakeholders. The decision to improve
quality and services must be from the long-term benefits for the
corporation and increased profitability in future.
- This decision is going to have a positive impact on current and
future customers. The services will be much improved, feedback will
be taken instantly and will lead to better cash flow for the
business in future and earn a better profit.
- This may impact the employees as training needs will arise,
more processes will be introduced to the system and a certain level
of change management has to be adopted. The consistency in service
will make the work more organised and also stressful for the
employees.
- The motivation of employees, better compensation, training and
empowerment will be challenging areas but the focus will have to be
put.
- It may have an immediate negative impact on business partners -
since the firm is looking at it from ling-term growth revenues and
scale in current operation might decrease leading to less return in
investment or stocks in the short term.
- It may also have a negative impact on suppliers and other
stakeholders as the company stand to improve the quality they might
look at better collaboration and synergy areas.
In the overall context, any action taken by corporate will have
a positive and negative impact on stakeholders. Many CSR viewpoints
are taken into consideration these days which impacts both the
sides.
The decision related to numerous things like compensation
plan, contingency plan, CRM focus, new markets expansion,
collaboration and joint ventures all have a diverse impact on
various stakeholders.
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