Question

How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?

Answer 1

Q.-How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?

Ans- It is an undeniable fact that brand loyalty and good customer services are both interrelated. Customers only become brand loyal when they get served well and are happy with the services provided by staff. The importance of brand loyalty has become very crucial in today’s competitive era. There are numerous researches that suggest that good customer services increase brand loyalty among customers.

There is no short cut or fixed formula for exceptional customer services but there are few sine qua non things which need to be kept in mind while catering to the customers. They are as follows-

· More engagement with the customers

· No compromise on the quality of products, hence, value delivery to the customers

· Consistently providing good services to the customers

· Nordstrom should focus on 360-degree customer services that is from the moment a customer enters the outlet to the point when leaves the stores.

· Request the customers for feedback

· Implement their feedback in the daily customer service operations

· Behaving in a friendly manner with the customers

· The queries of the customers should be resolved in a timely manner

· Provide detailed and accurate information about the products to the customers.

· Last but not the least, the most important should be given to building up a long-lasting relationship.

Hence, by applying the abovementioned points Nordstrom can provide exceptional customer service and increase brand loyalty.