Question

I am posting this for the third time. PLEASE READ EVERYTHING CAREFULLY AND THEN ANSWER

I am m designing a questionnaire for the topic: FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR IN PURCHASE OF MILK IN ORGANIZED AND UNORGANIZED SECTOR. the study is basically to study the factors that influence consumer decisions in purchase of milk in organized and unorganized sector of milk. For this i need variables that influence purchase of milk in organized and unorganized sector.

Note: I need just the list of variables mentioned above. Please do not waste time in explanations. I dont need any explanation. Just the list of variables as may as you can think of. dO NOT INCLUDE DEMOGRAPHIC VARIABLES LIKE AGE, GENDER, RACE, RELIGION ETC. THINK OF AT LEAST 30 VARIABLES IF YOU ARE NOT ABLE TO GIVE 30 VARIABLES PLEASE DO NOT ANSWER

Answer 1

Answer:

An organised sector is one which follows the various rules and regulations of the government whereas the unorganised sector is largely scattered and do not comply with the rules and regulations of the government.

List of variables that influence purchase of milk in organized and unorganized sector:

1. Taste of the milk.

2. Price of a particular packet or amount of milk.

3. Trust over the distributor.

4. Brand of the milk.

5. Approachability to the distributor.

6. Marginal difference in the price of various brands of milk.

7. Health benefits of the milk.

8. Quality of milk in terms of freshness including its expiry date.

9. Quality of packaging of milk.

10. Type and availability of retailer within the vicinity of the consumer.

11. Advertising and publicity of the milk.

12. Origin of milk or the manufacturer of milk.

13. Nutritional Composition of the milk.

14. Income and education of the customer.

15. Tradition of drinking milk by the family of the customer.

16. Recommendation by the specialist or doctors for the milk.

17. Assortment type of milk.

18. Sensory appeal for the milk.

19. Utility of milk.

20. Bargaining power of the customer.

21. Competition among the various brands of milk.

22. Public relations.

23. Perception, motivation, learning and attitude of the customer.

24. Influence of the society towards the purchase of a particular brand of milk.

25. Arrangement, cleanliness, orientation and location of the retailers distributing milk.

26. Type of product whether organic or hybrid.

27. Household size of the customer.

28. Quantity of milk to be purchased.

29. Occasions, days and dates on which the customer purchases the milk.

30. Type of the animal from which the milk is extracted.