Question

Marketing Project
Corona Extra Beer in the Unites States: Size of product category (dollar or unit sales) and the major competitors. What is the market share of the major competitors and your brand? What other information can you provide which can help to understand what is happening in the market? Please write 3 or more paragraphs

Answer 1

Corona Extra is a top-selling light beer manufactured by Cervecería Modelo in Mexico and possessed by Anheuser-Busch InBev in Belgium. In 1981, Corona Extra Beer was introduced in the US market and since 1998 it grew rapidly to become the No.1 exported beer to over 120 countries.

In the United States, the sales of this beer have grown 5% for the month till 16th February, which is almost twice the past 52 weeks trend. The business is highly reliant on the US market, unlike its competitors.

The top ten competitors are Budweiser, SABMiller, FEMSA, Cuauhtemoc Moctezuma, Diageo, Coors, Miller, Bacardi, Altria, and Veuve Clicquot. Anheuser-Busch InBev holds 45%, Miller Brew 25%, Coors 10%, and others 20% of the US market share. Corona holds 63% and Femsa 37% of Mexico’s market share.

Company	Revenues
Corona Extra	$6.6 Billion
Budweiser	$16.3 Million
SABMiller	$24.1Billion
FEMSA	$36.4 Billion
Diageo	$16.3 Billion
Coors	$5 Billion
Miller	$14.1 Million
Bacardi	$6.4 Billion
Altria	$25.1 Billion
Veuve Clicquot	$1.5 Billion

The revenues of Corona Extra ranks fifth among its competitors.

The coronavirus pandemic has taken a toll on the beer’s manufacturing and marketing and it is on hold for the time being in Mexico. The government has asked to shut down the selling of non-essential products.