The scenic company is about to launch a new product. The test
market results indicate that potential customers like the new
product. Based on extensive research the following estimates have
been developed for the first 3 years. These estimates are for the
market as a whole. During year 1 you will be the only firm in the
market:
Year
1
Year
2
Year 3
Price
Volume
Volume
Volume
$10
30,000
50,000
80,000
$14
20,000
35,000
50,000
$18
10,000
15,000 ...