what is the benefit of implementing a global account strategy?

Expert Solution

Global account management strategy

The Global account management benefits are related to how a supplier firm reacts to the globalisation drivers. Thus, to achieve benefits, a supplier firm must:

(a)Ensure proper management of global costumer accounts

(b)Make sure that customer account needs are getting fulfilled.

Benefits of Global Accounts Management are

1. Centralized Approach

It avoids competition among various group companies and provides confidence to the global customer that their needs can be fulfilled.

2. Improved customer relationship

In such a scenario, customer and supplier have a more transparent relationship which makes it easier for customers .

3. Utilization of resources

Complete use of supplier resources by reducing the duplication of efforts.

4. Raising customer switching costs

The supplier and customers are more dependent on each other in this scenario and the suppliers to earn better revenues with bigger customer base.

5. Gaining knowledge

Suppliers have opportunities to gain insights on the usage of customer technology and corporate culture which has worldwide acceptance.

jeff jeffy answered 6 months ago

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