Question

Why Coca-Cola combined Costa Coffee?
A brief history of the two companies ?

Answer 1

Acquisition of Costa Coffee will provide a strong coffee platform to Coca Cola.For Coca cola,the ecquisition will adds a scalable coffee platform with critical know how and expertise in a fast growing,on trend category.The acquisition will expand Coca Cola coffee lineup by adding another leading brand and platform.Costa also provides Coca cola with strong expertise across the coffee supply chain,including sourcing,vending and distribution.

b)Brief History of two companies:

i)Coca Cola:The Coca Cola company is a total beverage company,offering over 500 brands in more than 200 countries and territories.Apart from Coca Cola brands,it includes some of the world's most valuable beverage brands,such as AdeS soy based beverages,Ayataka green tea,costa coffee,Dasani waters etc.

ii)Costa Coffee:Two brothers Bruno and Sergio Costa founded a coffee roastery in Lambeth,London, in 1971,supplying local caterers.Thereafter they started their very own store in London,in 1978.