3. What is the difference between primary and secondary research
data? Name two examples of each.
3. What is the difference between primary and secondary research
data? Name two examples of each.
Solutions
Expert Solution
The difference between primary and second research collection
is that primary research data collection involves conducting
research oneself, or using the data for the purpose it was intended
for. Secondary research data, on the other hand, was collected by a
third party or for some other purpose.
Primary data is a real-time data whereas secondary data is one
which relates to the past.
Primary data is collected for addressing the problem at hand
while secondary data is collected for purposes other than the
problem at hand.
Primary data collection sources include surveys, observations,
experiments, questionnaire, personal interview, etc. On the
contrary, secondary data collection sources are government
publications, websites, books, journal articles, internal records
etc.
Primary data collection requires a large amount of resources
like time, cost and manpower. Conversely, secondary data is
relatively inexpensive and quickly available.
Primary data is available in the raw form whereas secondary
data is the refined form of primary data. It can also be said that
secondary data is obtained when statistical methods are applied to
the primary data.
Data collected through primary sources are more reliable and
accurate as compared to the secondary sources.
Describe the difference between primary and secondary marketing
research. Give two examples of each.
please answer the question from essentials of healthcare
marketing book 4th edition
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