Question

write an essay of 1000 words on the butlers life cycle model which is exploration, involvement, development, consolidation, stagnation, decline and rejuvenation. discuss the name of each stages, characteristics, of each stage, types of tourism development at each stage, examples of destinations or tourism regions at each stages.

Answer 1

Owing much conceptual and theoretical synonymity with the fundamental concept of the product life cycle, Butler's tourism life cycle or tourism area life cycle basically highlights the longevity or the life cycle of a tourism destination over time signified by the changes in the overall or total influx of tourists and visitors to that particular destination over a certain time period or time range. It is a practically useful conceptual model to understand and examine the commercial and economic development of any particular tourist destination over time and how such developmental stages over time can be effectively exploited to potentially attract more tourists and visitors to enhance the commercial growth of the tourism sector in general.

Now, the primary chronological stage or phase of Butler's life cycle model is identified as the exploration stage. To describe the exploration period in the tourism life cycle model, some of the important and helpful points that can be considered might include how a completely unexplored or unexploited geographical or physical destination where the tourist influx is minimal or almost none can be potentially enriched and embellished to convert into a recognized commercial tourist destination. The following stage of Butler's life cycle model can be recognized as the involvement stage and to elaborately explain this stage, consider how a tourist destination can be commercially and economically developed through the growth and development of local businesses, shops, and general commercial activities which would induce tourist attraction. The following stage or the development stage which fundamentally involves promotion and advertising of the particular tourist destination once it has been initially recognized as an official tourist destination. To elaborately analyze or examine the development stage, some of the common tourism marketing and advertising strategies can be included and discussed further. The next stage in the model constitutes the consolidation period, which essentially examines the factors contributing to tourist retention and the major or prominent causes behind the decline in tourist influx or number of tourists or visitors in that particular destination. Therefore, this can be considered as a decisive phase in the tourism life cycle as it construes the proper maintenance and sustenance of any tourist destination to ensure a consistent and well-balanced tourist or visitor influx. Hence, to describe the consolidation stage some of these factors and causes can be discussed further and elaborately. The following stage in the life cycle is commonly recognized as the stagnation stage or period, which manifests the commercial decline or deterioration of any tourist destination characterized or exemplified by a reduction in the number of tourists or visitors. In this context, it would be helpful to think about various factors and attributes that might reduce the attraction level of tourists and commercial visitors towards any tourist destination or region. The next stage in the tourism life cycle model is the rejuvenation stage or phase which highlights the economic recovery of any tourist destination by regenerating tourist and visitors attraction and regaining the desired level of tourist influx. To better explain this stage, one can consider the various remedial measures and strategies that can be undertaken at the administrative policy level to regain tourist attraction and ensure a sustainable flow of tourists and visitors in any tourist region or destination. Now, an alternative possibility to the rejuvenation phase can be the decline stage or phase which signifies a considerable or significant erosion or decline in the commercial impression or reputation of any concerned tourist destination or region due to several attributes or factors such as unsatisfactory and improper maintenance, lack of adequate tourist facilities and amenities, a relatively fewer number of accommodations facilities such as hotels/lodges/guest houses, and so on resulting in a considerably lower tourist or visitor influx. Some of these factors or attributes can be explained in further detail as part of the essay. Also, it would be relevant to consider or analyze the adverse economic impacts of the decline stage or phase on the concerned tourist destination or region.

Therefore, all the respective stages of the Butlers' Life Cycle Model can be explained and discussed separately and coherently by elaborating on the points mentioned in the above paragraph with relevant examples for better understanding and clarity. This would encompass a more detailed and comprehensive outlook on each of the respective stages supported by a thorough explanation or discussion.