Question

In: Economics

Should the networks be able to interrupt professional football games? In my opinion I believe they...

  1. Should the networks be able to interrupt professional football games?

In my opinion I believe they should be allowed reason being most of television is previously rerecord if not can be edited for viewers.And these networks still have to advertise for other shows and viewers.Its all a business to me.And no ones really losing.

     

  1. What are the benefits of advertising for the television viewers? For the National Football League?

The benefits are viewers seeing breaks for up coming show series which gets the networks rates and keeps them in business.And business for people promoting other brands and business who pay these networks i'm sure as well to advertise these commercials.

  1. If advertising was not permitted, what would be the alternative for football fans across the nation?

In my personal opinion sports fans don't need TV just for advertising most people who watch sports find out things word of mouth and know sport seasons and attend games.Most sports fans only watch TV for the games.

What is your reply about that post?

Solutions

Expert Solution

More the number of breaks, higher the number of opportunities to capitalize for the sponsors. Soccer matches call for continuity for 45 minutes at the least. Any time wasted on interruptions due to injury or otherwise are added on at the end of 45 minutes. After which a 10-15 minute ad is followed. In European countries, commercial breaks are far more infrequent. This may be one of the reasons why they are the most popular form of sport in the world. Whereas American football has a lot of "down time" when nothing very interesting is happening. The TV networks take advantage of this to make money with paid commercial advertising. Same is true for American baseball and basketball. They have scheduled breaks. But the thing is that US citizens are used to it. they do not mind interruptions so much. other than sports, TV shows over there are typically for 22 minutes. other 8 minutes comprise of commercials. Besides the fact that TV commercials pay bills can not be overlooked. TV contracts are very valuable for sports clubs and leagues, more valuable than ticket sales. TV networks pay leagues to air their games as they will sell advertising to their viewers during the games.


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