In: Operations Management
Critical thinking:
Debate Presentation : Rapid Prototyping Exercise
Gillette Company focuses on producing the best possible disposable razors at an economic rate. Thereby, they distinguish their products with high quality razor blade, ease of use and right pricing strategy.
The promotional strategy requires a business to strategise how it plans to reach and communicate to the target market segments. Promotions are nothing but conveying your messages about the product. A business needs to outline what is great about it communications and what isn’t.
Questions:
Problem is a situation which is regarded as harmful and needs to
be dealt and overcome.
Solution is the answer to the problem.
The solution in the case study is, that the best course of action
to the mentioned problem . This is because a company like Gillette
produces different types of of high quality razor blades but it
also produces disposable razor at economic rate. For promoting its
disposable razor the company has a promotional strategy. This
strategy is only conveying to the customers about the the use of
the product. There is a need of disposable blades in the market and
the company has produce a very good product at low price for
catering to that particular marketing segment.
Every company has its own way of marketing and making products.
Most of the companies in today's world succeed by the trial and
error method. They make a product they market it and see the result
of it. If a product is successful company launches it product in
different areas if it fails it is stopped from manufacturing.
The argument that the company is making high quality blades and
disposable blades would not work for the company is totally
baseless, this is because there are many companies who are dealing
in both the premium segment and the lower segment. They have been
extremely successful. Companies like Samsung mobile are making top
quality smartphones and on the same hand they are selling low range
phones.
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