In: Operations Management
ALIBABA GROUP WAS FOUNDED IN 1999 BY 18 PEOPLE LED BY JACK MA, a former English teacher from Hangzhou, China. Our founders started our company to champion small businesses, within the belief that the net would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in domestic and global economies.
Alibaba Organisation Structure is made of 5 branches.
1 Core Commerce Alibaba's core commerce segment is comprised of its various digital retail and wholesale marketplaces, similarly as logistics and native consumer services. the corporate generates revenue from merchants through the sale of a range of selling services, membership fees, customer management services, product sales, commissions on transactions, and software service fees. the corporate generates revenue from local consumers through platform commissions and on-demand delivery service fees.Core commerce is Alibaba's largest source of revenue at $48.2 billion, or 85.8% of the company's total revenue, as of the top of its 2019 FY. Over that past two years, that revenue share has increased by 1.2 percentage points from 84.6% reported at the top of Alibaba's 2017 FY.
Alibaba's Core commerce can be further divided into three parts.
2 Cloud Computing Alibaba Cloud provides enterprise customers with an entire suite of cloud services, including database, storage, management and application services, big data analytics, a machine-learning platform, and other services. The company's cloud computing segment generates revenue from enterprise customers supported the duration and specific usage of the services.. Cloud computing is Alibaba's second largest source of revenue at $3.7 billion, or 6.6% of total revenue, as of the tip of the 2019 FY. The segment is additionally the company's fastest-growing source of revenue. Annual revenue grew 84.5% over the 2019 FY and therefore the segment has increased its share of total revenue by 2.4 percentage points over the past two years.10 Alibaba reported a loss in adjusted EBITA of $0.2 billion for its cloud computing segment for the 2019 FY.
3 Mobile and Media Entertainment Alibaba's
digital media and entertainment segment exists as a part of the
company's strategy to capture revenue from consumption beyond its
core commerce businesses. The segment generates revenue primarily
from customer management services and membership subscription
fees.
Digital media and entertainment is Alibaba's third largest source
of revenue at $3.6 billion, or 6.4% of total revenue, as of the tip
of the 2019 FY. The segment is additionally Alibaba's
slowest-growing segment and its share of overall revenue has
decreased almost 3 full percentage points over the past two years
from 9.3% at the tip of the 2017 FY.10 Alibaba reported a $2.4
billion loss in adjusted EBITA during its 2019 FY.
4 Major Investee Companies Alipay is a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma and Cainiao Smart Logistics Network Limited, formerly known as China Smart Logistics Network, is a Chinese logistics company launched by Alibaba Group, jointly with eight other companies, on 28 May 2013. As of May 2018, Cainiao is one of the largest unicorn companies in China, valued at 100 billion yuan.Alibaba Pictures Group is a Chinese film company under Alibaba Group. The film company was formerly ChinaVision Media, of which Alibaba Group bought a majority stake in late 2014. It subsequently was renamed from ChinaVision to Alibaba Pictures Group.
5 Other Innovation Initiatives Alibaba's innovation initiatives segment aims to innovate and develop new services and products which will meet the requirements of its customers. Past innovations include digital-navigation app Amap and network-communication app DingTalk. The segment generates revenue primarily through services fees and merchandise sales to enterprise customers and consumers. Innovation initiatives comprises the tiniest share of Alibaba's revenue at $0.7 billion, or 1.2% of total revenue, as of the top of the 2019 FY. The segment posted annual revenue growth of 41.7% during the 2019 FY, but its share of total revenue has shrunk by a bit over 1/2 a mathematical notation over the past two years. Alibaba posted a $0.9 billion loss in adjusted EBITA for the 2019 FY.
Performance Management issues in Alibaba Alibaba group is faced with great challenging issues regarding performance management. There are political problems, poor communication skills for instance the fake listing on the corporate website. The shares are placed on the cusp of breaking the $80 level. Alibaba is additionally experiencing fake merchandise but the corporate is combating it, consistent with Luria. She further explained that other companies like Amazon and eBay had to induce eliminate inauthentic Merchandise whether or not it took them a pair of years. the opposite challenge failing the corporate entails how the corporate has been facing challenges of clients who want to interfere with the Alibaba system to induce free services. Consequently, this is often a challenge that's presupposed to be solved via strengthening of the system. Alibaba infrastructure should be strong enough to counter hackers attacks since they will cause business failure thanks to insecurity. the corporate is additionally experiencing developmental plans implementation challenges. for instance, the corporate had to mobilized other internet retail companies in order that they might put up the Chinese Smart Network Program on January 2013. Alibaba had a controversy of starting the project by its own but chose to partner with other companies like; Shunfeng, Yuanfeng, Fosun Capital, China Yintai Holding among others thanks to financial problems. (Liu, 2010).
The political issue is often a threat to any organization because of new implementation of policies which can not favor the corporate. However, except public politics from the competitors there are some political issues among its staff especially the one unable to fulfill the target sales. The communication method employed in the corporate for instance in 2014 through from the wall street journal regarding the sales targeted and therefore the compensation wasn't an expert way of addressing the staff. the difficulty regarding fake merchandise is additionally a performance problem where the businesses create fake customers and reciprocally attract too many folks. The act may be a criminal act in western countries and China, so, the corporate should create real working strategies that are speculated to give out the accurate research analysis. Nevertheless, Alibaba is additionally experiencing distribution problem similar to the other e-commerce company in China.
The competition from existing powerful
players
Globally, Amazon has been an entrenched player within the
e-commerce field. Compared to Amazon that's known for quality good
and efficient logistic services, Alibaba has the benefits of low
price and abundance of commodities. But that’s not enough for it to
alter the habits of Western users. Chinese companies need
disruptive innovation or business model to atone for the tremendous
gap of usage between the western and eastern people. That’s why
China’s Internet giants come into being to expand in emerging
markets like the Southeast Asian countries which share more similar
culture and habits.
Problem of counterfeit goods
Another issue that beset Alibaba is that the presence of
counterfeit products. Although the matter has been improved greatly
over the recent years, it's an inevitably negative impact on
Alibaba’s brand image within the international markets.
Difficulties in localization
As Alibaba’s financial affiliate, Ant Financial has become the most
important fintech player globally. However, different from PayPal
and Apply, Alipay sought international growth via cooperation with
local partners, and therefore the localization process proved
rather tougher.
Local regulation
Fears of surveillance and theft of sensitive information could also
be the concerns of authorities for business deals involving Chinese
companies. Alibaba has the resources for expansion plans, but their
aggressive approach could also be raising feelings of discomfort
and suspicion within the markets they will reach.
The major objective of Alibaba group is to produce online and mobile technology that allows business people and merchants to conduct business via the new technology from Alibaba. the corporate also provides other cloud computing and other services. the key challenges facing the Alibaba group results from the executives, poor marketing strategies, poor communication methods, poor planning and management (Paul, 2014). the corporate also suffers from inefficiency and inaccurate data. These problems are the key factors that results to the corporate failure or low performance thus, becoming a less competitive within the international trade. to form a change in Alibaba the corporate has got to establish a robust board of executive answerable for business planning and management. the corporate must be able face the market via systematic marketing strategies that may successively be productive and avoid uploading fake data or listing within the website. additionally, the problem also will solve the problem of faux merchants (brushing in china) within the business and build real sales. the corporate can adapt a communication criteria especially the one employed by Ferrari Company. the corporate uses a pleasant business language in addressing its clients and also the staff thus, offends nobody. That criterion has made it thrive in its selling of its commodities and services worldwide.
Opinion on Alibaba Alibaba.com is that the
leading platform for Global Wholesale Trade. Through its B2B
trading platform, it connects a lot of suppliers and buyers round
the the planet. Small businesses can enjoy the vast netwok of top
quality Global Suppliers trading in Alibaba.com, listing various
products at factory prices.
To allow you to know, the rationale China is extremely popular for
overseas sourcing, mostly for brand spanking new entrepreneurs and
tiny businesses, is thanks to the lower manufacturing cost, very
competitive prices, and high number of suppliers to decide on from.
i suppose that’s why there are plenty of individuals who tend to
buy in Alibaba and other China online shopping websites despite the
standard or the negative comments they hear about them. Alibaba.com
actually gives plenty of pot, but you can not trust every seller on
this platform. you must do your own investigation of the vendor
store before transacting with them. you have got to be very
cautious when transacting with sellers that doesn’t have an honest
detailed seller rating. This can be hard and risky especially if
these are all new you. But if you don’t want to require the chance
of getting scammed or be taken advantage of, you'll be able to also
try using the services of China Buying Agents. These agents have
vast experience in transacting business with China suppliers and
with international shipping.