You have been hired to promote the work of a local organization that provides services to...

You have been hired to promote the work of a local organization that provides services to troubled teenagers. Before beginning your job, you have been told that the organization cannot engage in advertising due to the sources of its funding. What other promotional options can you use in spite of the lack of budget?

Expert Solution

Since the organization is short on funding the other promotional options which I will use are:

Social Media Advertising- This is the one of the best and cheapest way of advertising. Creating social media pages and promoting the organization over their is easiest. It only costs time and data. The reach of social media is very vast and techniques like viral marketing can be applied here which is very successful nowadays.

Emails: Gathering the email addresses of people residing in that locality from sources such as retail stores, shops or even purchasing it from data brokers and mailing them about the work you are doing can be one of the best way to promote your organization.

Organizing plays and skits on street: Arranging a few volunteers and organizing plays at prime locations in the locality will also solve the purpose. Since the area served is small applying this method is possible.

Meeting the influential people in your locality and informing them about the kind of work you are engaged in so that they can promote you through word of mouth marketing.

Since the services provided by the organization are of social welfare, I can approach people for donations as well so that with its support we can print some handbills and banners to inform more and more people about the services we are providing.

keosha answered 6 months ago

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