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In: Operations Management

Give the Answers to Following as true or False: Also give the reason 1. A salesperson...

Give the Answers to Following as true or False: Also give the reason

1. A salesperson giving a discount on a particular brand is an example of brand sponsorship.
2. Search engine optimization (SEO) uses a form of reverse engineering to influence search results.
3. Native advertising is similar to editorial content but is paid for by an advertiser
4. IMC stands for Integrated Marketing Customer.
5. Direct marketing is a personalized one-on-one form of communication.

Solutions

Expert Solution

1. A salesperson giving a discount on a particular brand is an example of brand sponsorship. - False

Brand sponsorship is a marketing strategy in which a brand is supporting an event, activity, person or organization.

2. Search engine optimization (SEO) uses a form of reverse engineering to influence search results.: True

  • Step 1: Identify the Keywords You Want to Rank for. Start by reverse engineering the searcher's intent.
  • Step 2: Who Are Your Competitors? ...
  • Step 3: Analyze the Links That Appear on the SERP. ...
  • Step 4: Analyze the Competitors' Websites. ...
  • Step 5: Understand Your Competitors' Off-Page Strategy.

3. Native advertising is similar to editorial content but is paid for by an advertiser; False

Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage. ... However, the main difference is that native advertising is more like a traditional ad and sponsored content is more like a media placement.

4. IMC stands for Integrated Marketing Customer.: False

Integrated Marketing Communications (IMC) is a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear and consistent message. It uses several innovative ways to ensure that the customer gets the right message at the right place and right time

5. Direct marketing is a personalized one-on-one form of communication.: True

Direct marketing is a form of communicating an offer, where organizations communicate directly

keosha answered 6 months ago
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