Question

if my company is developing a solid oxide fuel cell (SOFC) what marketing strategy could be helpful to let our product known?

Answer 1

Solid oxide fuel cells are one of the most energy efficient categories of fuel cells in general. This is primarily attributed to their high tempratures of operation and sophisticated manufacturing which involves usage of advanced metallic oxides in solid state as electrolytes.

To market and make your SOFC company well known, the following key points can be adhered to:

1. Target the right audience: SOFC is an alternate energy source and is a green source of energy as compared to conventional fuel burning based energy production. These technologies find a huge attraction in a few particular developed countries where not only do governments incentivize the use of such measures to produce alternate energy, but the people in general are responsibly aware and inclined to switch to or include usage of such alternate energy paradigms.
2. Highlight the utility of your product: There is little knowledge available to the public about the technical and utilization aspects of fuel cells in general and SOFCs in particular. A better knowledge of a product is factually known to attract a wider audience and increased willingness to purchase the product.
3. Organize events and marketing workshops at tech fairs and other tech summits: Garner attention of tech savvy and technology enthusiasts by staging your SOFC and its usefulness viz-a-viz conventional energy sources at domestic and large scales to get known among the technically oriented communities, which would further serve to diffuse information about your product into the masses.
4. Conduct quizzes and educational events for younger college going folks: There is an elevated affinity to new and advanced technological products in the younger, school and college going crowd. Their attention span for your SOFC product would be greater and exposing your product to their circles is no less crucial than other segments.
5. Make sure to emphasize upon the USPs of SOFC over other fuel cells: As said before, SOFCs are generally more efficient and environment friendly as compared to other fuel cells, which compensates for their cost of manufacturing over a long run. This and other aspects of SOFC must be highlighted in each of your campaigns.
6. Connect with potential mass customers: SOFC based public transport systems such as buses and taxis are already functional in a few pockets of select countries. Canvassing the need to switch to advanced and latest technology driven solutions to big transport companies could fetch you great dividends in a chunk.