Question

Analyze the following product claims and decide which would be legal and explain your reasoning. If you feel the claim is not supportable, explain how would to change it?

• Nobody makes a beer colder than Coors Light.
• Taking adult education classes at Bridgestone University, one night a week can change your life.
• The new Hyundai Genesis offers the luxury and performance of a BMW 5 series for about half the sticker price.
• You can't survive in this climate without a Trane air conditioning system.
• The most dependable, reliable and energy efficient coffee maker ever made is the Keurig Vue model.

Answer 1

1) Nobody makes a beer colder than Coors Light - This is not considered as legal as other firms can disprove the claim; Hence to make the claim, the firm needs to prove it.

2) Taking adult education classes at Bridgestone University, one night a week can change your life - This is considered as legal as it says can change rather than claiming as it will change; and it doesn't focus on specifics rather it just gives a lifestyle perspective.

3) The new Hyundai Genesis offers the luxury and performance of a BMW 5 series for about half the sticker price - This is not considered as legal as again, this is comparing to other brands without actually proving. Hence, it is possible to disprove their claims by a customer or a competitor.

4) You can't survive in this climate without a Trane air conditioning system - This is considered as legal as it doesn't compare with any other products not it has specific claims; this can be considered as puffery.

5) The most dependable, reliable and energy efficient coffee maker ever made is the Keurig Vue model - This is considered as not legal unless proved as it is comparing with any other coffee maker.