Question

Please explain about radical / incremental/ architectural/ component innovation of Nintendo.

Answer 1

Nintendo is the video games and gaming consoles company which is owned by the Japanese multinational consumer electronics,where Nintendo video game consoles have its International branches in America and Europe as well. The Nintendo has engraved its domain name as 3rd Richest game developer in the world apart from its competitors like Sony computer Entertainment and Microsoft Studios. The Nintendo Innovation strategy has made the use of consoles and interaction with video games intuitive and simple for the million users, that has enabled each individuals worldwide to overcome a key barrier to the consumption.

Radical Innovation Vs Incremental Innovation of Ninteno

Nintendo Radical Innovations has explored mainly by;

• The Focus on developing revolutionary new technologies that is new to the world
• The Focus on Business model
• The Focus on market phase

The scope of Nintendo were played by small number of people at a time wherein they clustered around a game console.The graphics were crude by the time.

Nintendo Incremental Innovation has explored mainly by;

• The focus on improving the Existing System by introducing with whole new set of performance features
• The focus on creating new market niches
• The focus on enhancing the efficiency
• The focus on new dominant design
• The focus on transformation of Existing market
• The focus on leveraging new sensor technology-accelerometers
• The focus on change of meaning of Infrared imaging which is being controlled by whole body movements.

The Nintendo instead of making gaming more complex for bored games, has created the simple game for Non- gamers.

Architectural Innovation vs Component Innovation of Nintendo

The Nintendo Architectural Innovation has integrated;

• The modification of the gaming system
• Establishing the core design concept
• Enhancing the perforamnce with well-designed function
• Increasing the value of the built environment in terms of comfort as well as safety of the users.
• Providing the product quality assurance
• Identifying the 'bottlenecks' and redesigning the interfaces inorder to make the gaming system more modular.

The Nintendo has followed the new technology changes inorder to introduce powerful processors with more enhanced graphics that has caused to them to dominate the gaming industry over its competitors.

The Nintendo Component Innovation is the conventional wisdom by reinventing itself to different components of its product,

• The Nintendo Switch has enabled the users to seamlessly transitions between the living-room console and being gaming handheld.
• The Nintendo DS machine has enriched the users daily life, that has no compicated set of buttons, no Joystick and Nintento Wi-Fi connection via Multiplayer mode.
• The Nintendo Wii goal was to come up with a machine that has mainly focused on Suburban Housewives and Gamers on social networks as well as on Youtube, that has provided not only the video games, but also the online news as well as knowing about the weather updates therein.

Nintendo company is making the smart move inorder to expand its vulnearble intellectual property beyond the boundaries of its own platforms. The Nintendo Gaming sytem with replacement of hybrid consoles emphasized the appeal as a device that would provide the gamers to play deeply and leisurely which would apply to their cultural lifestyles.

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