The proliferation of social media has made it easier for
companies to reach out to their customers. Companies, especially
new start-ups, may not afford to dive into every social media
channel. They, instead, choose several platforms and focus
exclusively on delivering quality content to target customers.
Thus, they need to ask themselves: what social media platforms
should they choose, and what factors should they consider when
determining the most suitable platforms? What is your opinion? 2
paragraphs