Question

Please list all relevant factors that should be included in the rebooking or re-accommodating schemes. - Data analysis and decision making: a case study of re-accommodating passengers for an airline company

Answer 1

To understand the important factors for rebooking and re-accommodating schemes, it is important to have a conceptual foundation of business intelligence. Below listed are some factors to be considered-

-> Customer acquisition and customer retention-

or any business it is important to understand its customers well. And similar with the airlines industry where to be a successful business, its important to keep the best customers happy.

-> Protecting Top-Tier Elites & Premium Customers-

It is important for the airlines to protect its top-tier elites & premuim customers i.e. passengers. For Example- In case of flight cancellation or delay, the airlines agents are told to rebook its most-loyal passengers on the fastest possible itinerary to the final destination. Elites and premium passengers get the most options when rebooking.

-> However, in case there is an emergency/ urgent reason, in that case the system should be able to accomodate the same and allow to make exceptions to prioritize even the most basic (or economy) passengers.

-> Understanding the airline Industry and customer satisfaction-

Passengers' dissatisfaction due to delayed/ canceled flights puts a very negative impact on customer loyalty and the brand image of the airlines.

-> Business intelligence concept and applicablity for the industry

-> Key influencers and social media

-> Strategic direction of airlines and aligning scheme/decision making to it

-> The scheme/ policy is generally an industry standard for legacy airlines and hence make an advantage over what passengers will get on the low-cost carriers.